Iron Mountain
Iron Mountain
Client
Client
Iron Mountain: Climb Higher
Iron Mountain: Climb Higher
Type
Type
Employer Branding
Employer Branding
,
,
Advertising
Advertising
Name
Name
"Crafting Authenticity for Global Impact”
"Crafting Authenticity for Global Impact”
About
About
Starting in early 2022, we began our partnership with Iron Mountain Romania, quickly extending our collaboration globally after delivering impactful results. Our approach was centered around one key concept: authenticity. To capture the true spirit of Iron Mountain, we organized a full-day photo and video shoot, collecting 467 images and nearly seven hours of footage. These visuals became the foundation for all communications, shaping the brand’s internal and external presence.
Starting in early 2022, we began our partnership with Iron Mountain Romania, quickly extending our collaboration globally after delivering impactful results. Our approach was centered around one key concept: authenticity. To capture the true spirit of Iron Mountain, we organized a full-day photo and video shoot, collecting 467 images and nearly seven hours of footage. These visuals became the foundation for all communications, shaping the brand’s internal and external presence.
Description
Description
We leveraged this authenticity across a range of impactful projects, such as creating a comprehensive “How to Guide for Hiring Managers” that turned a typical regulation document into an engaging, culturally aligned resource. We also conducted in-depth market research for key EMEA cities—Frankfurt, Berlin, and Slough—providing insights that informed strategic advertising campaigns and helped the brand connect with its target audience on a deeper level.
We leveraged this authenticity across a range of impactful projects, such as creating a comprehensive “How to Guide for Hiring Managers” that turned a typical regulation document into an engaging, culturally aligned resource. We also conducted in-depth market research for key EMEA cities—Frankfurt, Berlin, and Slough—providing insights that informed strategic advertising campaigns and helped the brand connect with its target audience on a deeper level.
services
Strategy
Market Research
Marketing Campaign
Recruitment Marketing
Graphic Design
Copywriting
Art Direction
Social Media
Impact
Through a mix of educational, entertainment, and promotional content, we ensured Iron Mountain’s voice stood out in a crowded market. The result was over 150 original visuals, a strategic social media presence, and measurable engagement, all reinforcing the brand’s authenticity and positioning.
Credits
Strategy
Market Research
Marketing Campaign
Recruitment Marketing
Graphic Design
Copywriting
Art Direction
Social Media
Quote
Through a mix of educational, entertainment, and promotional content, we ensured Iron Mountain’s voice stood out in a crowded market. The result was over 150 original visuals, a strategic social media presence, and measurable engagement, all reinforcing the brand’s authenticity and positioning.
