Samsung
Samsung
Client
Client
Samsung x SYKES
Samsung x SYKES
Type
Type
Employer Branding
Employer Branding
,
,
Advertising
Advertising
Name
Name
„Bringing Careers into Focus”
„Bringing Careers into Focus”
About
About
When Samsung sets the standard for innovation, every touchpoint—down to customer support—must reflect that excellence. Our challenge? To craft a campaign that not only attracts tech-savvy professionals but also embodies Samsung’s precision, clarity, and cutting-edge appeal.
When Samsung sets the standard for innovation, every touchpoint—down to customer support—must reflect that excellence. Our challenge? To craft a campaign that not only attracts tech-savvy professionals but also embodies Samsung’s precision, clarity, and cutting-edge appeal.
Description
Description
The creative concept revolved around focus—a word that speaks to both the brand’s dedication to quality and the mindset of candidates ready to sharpen their careers. We built a bold, visually striking campaign, using Samsung’s signature shades of blue and an instantly recognizable smartphone silhouette. The phone itself became a frame for clarity, highlighting what matters most: a future with Samsung. Through meticulous photo manipulation, we blurred the areas outside the phone frame, drawing the eye to the opportunity at hand. The messaging followed suit—clear, direct, and confident, ensuring that the campaign stood out in a crowded job market.
The creative concept revolved around focus—a word that speaks to both the brand’s dedication to quality and the mindset of candidates ready to sharpen their careers. We built a bold, visually striking campaign, using Samsung’s signature shades of blue and an instantly recognizable smartphone silhouette. The phone itself became a frame for clarity, highlighting what matters most: a future with Samsung. Through meticulous photo manipulation, we blurred the areas outside the phone frame, drawing the eye to the opportunity at hand. The messaging followed suit—clear, direct, and confident, ensuring that the campaign stood out in a crowded job market.
services
Recruitment Marketing
Graphic Design
Copywriting
Impact
A recruitment campaign that doesn’t just inform, but immerses. Not just a job, but a sharp new direction for tech enthusiasts.
Credits
Recruitment Marketing
Graphic Design
Copywriting
Quote
A recruitment campaign that doesn’t just inform, but immerses. Not just a job, but a sharp new direction for tech enthusiasts.
