PlayStation
PlayStation
Client
Client
PlayStation x SYKES
PlayStation x SYKES
Type
Type
Employer Branding
Employer Branding
,
,
Advertising
Advertising
Name
Name
”Igniting Careers with Passion”
”Igniting Careers with Passion”
About
About
When attracting qualified Customer Service Advisers for PlayStation® became a challenge, we embraced the opportunity to turn passion into purpose. Targeting gamers who live and breathe the brand, we crafted a campaign that spoke directly to them.
When attracting qualified Customer Service Advisers for PlayStation® became a challenge, we embraced the opportunity to turn passion into purpose. Targeting gamers who live and breathe the brand, we crafted a campaign that spoke directly to them.
Description
Description
With dark neon visuals and PlayStation® symbols, we created simple, catchy messages designed to capture attention fast. Headlines like “Ready to level up?” and “Turn your passion into a living” spoke to the core of every gamer’s dream: turning their love for gaming into a career.
With dark neon visuals and PlayStation® symbols, we created simple, catchy messages designed to capture attention fast. Headlines like “Ready to level up?” and “Turn your passion into a living” spoke to the core of every gamer’s dream: turning their love for gaming into a career.
services
Strategy
Recruitment Marketing
Graphic Design
Copywriting
Marketing Campaign
Social Media
Impact
The PlayStation® recruitment campaign didn’t just fill vacancies; it connected passionate gamers with a brand they love. Through strategic messaging, bold visuals, and authentic engagement, the campaign embodied PlayStation®’s essence and successfully brought over 50 new employees into the fold.
Credits
Strategy
Recruitment Marketing
Graphic Design
Copywriting
Marketing Campaign
Social Media
Quote
The PlayStation® recruitment campaign didn’t just fill vacancies; it connected passionate gamers with a brand they love. Through strategic messaging, bold visuals, and authentic engagement, the campaign embodied PlayStation®’s essence and successfully brought over 50 new employees into the fold.
