The Iron Mountain Success Story: A Strategic Employer Brand Evolution
Building an authentic employer brand is about far more than launching a campaign or making isolated improvements. It requires a thoughtful, strategic approach that connects business goals, organisational culture and market presence. Creating something meaningful takes time and deliberate effort, with a focus on genuine engagement that resonates internally and externally.
When Iron Mountain set out to strengthen their employer brand, they understood that meaningful change wouldn’t come from quick fixes. They needed an approach that looked at the bigger picture—one that would help them connect with their people and stand out in a competitive market.
“An authentic employer brand isn’t built overnight; it’s crafted over time, through thoughtful strategy and genuine engagement.”
With a focus on clarity, efficiency and collaboration, we crafted and implemented a comprehensive employer branding strategy that aligned with Iron Mountain’s business goals and elevated their position as an employer of values. Within just a few months, we began seeing impactful results, setting the stage for long-term growth throughout our years of partnership.
We started by deeply understanding their organisational identity, culture, and market perception to design a strategy that felt real and resonated with their people. Through thoughtful communication, meaningful storytelling, and tailored engagement initiatives, we created connections that went beyond surface-level interactions.
Our work spanned a variety of initiatives, including social media strategy development, social listening to better understand audience sentiment and managing community interactions. We delivered over 36 internal campaigns that did more than just engage employees—they fostered a stronger sense of belonging and boosted morale.
We also developed dynamic programmes, refreshed branded materials and produced authentic visual content that captured the company’s culture. As the business evolved, we adapted the employer brand to align not just with one but two major corporate rebranding processes, ensuring that messaging and visuals stayed consistent and relevant.
By staying curious, analysing trends, and listening carefully to feedback, we kept refining our approach—helping Iron Mountain stay adaptable and continuously strengthen their reputation as a trusted employer.
